Interfsce

Tribes

Posted on: October 17, 2008

Tribes is a book about marketing, apparently, except it’s actually about leadership. 

We see Tribes behind every successful brand, organization, politician, non profit and cause. And yet it seems almost impossible to attract a tribe. In this book, I try to explain that the challenge is leadership, not marketing or hype.”

A new book by Seth Godin about marketing and leadership in our very fragmented but highly connected society. Surely a must read for any would be leaders. An interesting companion casebook can be downloaded here at no cost at all.

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